SEO Content Writing - Internet Marketing Techniques

Learn SEO content writing techniques from Fathom SEO. Paul Richlovsky and Daiv Whaley of Fathom SEO discuss SEO content writing best-practices and tips for enhancing written content online.

Writing an Effective Resource Box For Link and Traffic Generation

Writing an Effective Resource Box For Link and Traffic Generation
By Rakesh Ramubhai Patel

Article syndication and submission is an unavoidable thing for an internet marketer. Article marketing can generate links and drive traffic to your website. Writing an optimized article, keeping in mind search engines and the readers both, can play a powerful role to promote your website. And so important the resource box which is placed at the end of the article.

What Is a Resource Box?

A resource box is nothing but a short description about the author and a link to website placed at the end of the article. In this article you will learn why it is so much important and how will you write effective one?

It's Importance:

An article needs to satisfy the taste of the readers and the search engines as well. There has to be good and useful information provided in the article. As the readers go though the article they may feel immersed in the article till the end. And your resource box should be fascinating enough to appeal the readers to click trough the link provided.

If your article is good enough to keep your readers reading till the end but your resource box is poor then the readers might not get "call to action" feeling and they will avoid clicking the link to your website.

What a Resource Box Can Do?

1. A good and effective resource box builds links to your website that ultimately helps increase search engine ranking.

2. The readers will click on the links you have provided in order to visit your website. In this way, you are driving a great traffic to your website.

3. It can also build a brand name for you.

So, a good resource box is the place from where the readers are driven to your website. There are certain tips you can follow to construct a good one.

How to Construct an Effective One?

There are certain items you need to include to make it good and effective. The following are the ingredients:

1. Your Name:

Do not forget to include your name, which should be in third person.

2. Your Website Address:

It will be more useful for the readers to know if you offer your website address.

3. Tell About Yourself:

You can write a sentence (of your expertise in that particular field) to add credibility.

4. Tell About Your Business and Call to Action:

You need to write a sentence regarding why your company/offering ids unique or special. You can also include some stuff like a free newsletter, a video tutorial, download a freebie and something related to entice the readers to click.

A Good Example:

In order to make the point more clear, I am giving you a fine specimen:

"Rite Williams is a seasoned internet marketer who offers free subscription to e-course called "Online Business manual" at http://www.RiteSEO.com. Visit http://www.RiteSEO.com for a free subscription of his course" to start your online business"

Your article body is where the readers go through the information you have provided and the resource box is where they are supposed to enhance their searching - call to action - by clicking on the link.

Rakesh Patel is an efficient and experienced content writer and freelancer. He has written several articles on education, literature and criticism. To learn more about him, visit his profile on http://biznik.com/members/rakesh-patel

Article Source: http://EzineArticles.com/?expert=Rakesh_Ramubhai_Patel
http://EzineArticles.com/?Writing-an-Effective-Resource-Box-For-Link-and-Traffic-Generation&id=3009659

How to Write an Optimized Article - Write Articles For Search Engines

How to Write an Optimized Article - Write Articles For Search Engines
By Rakesh Ramubhai Patel

Article marketing is an essential part of internet marketing and so writing optimized and keyword rich articles are so much important. The search engine spiders love quality content and good articles. So, you need to write or modify your articles with search engine optimization techniques. There are certain tips you can consider for writing search engine friendly articles.

Keywords or keyphrases are the user-friendly words that are commonly used and searched by the targeted audience or market when they are online or using internet. So you can do some keyword research using certain tools like wordtracker.com, keyworddiscovery.com, adwords.google.com/select/KeywordToolExternal etc.

Keep your articles around 400-600 words and no paragraph should be more than 3 lines. They should revolve around the selected keywords you are aiming to focus. Your articles should not be overstuffed with unnecessary keywords and for that reason, place the relevant keywords wisely.

1. Try to place the main keyword in the first four words of your title

2. The summery or introduction should cover some of the main keywords.

3. Put the main keyword in the opening sentence of the first paragraph.

4. Your keywords should come once or twice in the middle paragraph.

5. Once in the first sentence in the last paragraph.

6. Keep the keyword ratio something between 1.5 to 2.5%

Generally, people search for the specific information at a glance and so they quickly scan trough the title, the opening paragraph and the closing paragraph. So, there should be the visibility of your main keywords. You can also use long-tail keyword synonyms which is often termed as LSI technique - latent semantic indexing - that help drawing attention of the search engine spiders. The main purpose of writing keyword-rich optimized articles is to impress the targeted audience and the search engines as well.

Rakesh Patel is an efficient and experienced content writer and freelancer. He has written several articles on education, literature and criticism. To learn more about him, visit his profile on http://biznik.com/members/rakesh-patel

Article Source: http://EzineArticles.com/?expert=Rakesh_Ramubhai_Patel
http://EzineArticles.com/?How-to-Write-an-Optimized-Article---Write-Articles-For-Search-Engines&id=3010092

Writing Articles For the Web - How to Write Quality and Effective Articles?

Writing Articles For the Web - How to Write Quality and Effective Articles?
By Rakesh Ramubhai Patel

Writing articles for the web or internet is not something that is very challenging, in fact, anyone can do it. If you have knowledge, practice and perseverance, you can write quality articles. Learn how to develop this internet article writing ability.

Articles are a great help to promote the website. If you offer good quality articles, the readers will love to read them. The search engine spiders also love the quality good content and articles. Write quality articles and drive traffic to your website.

Things You Should Remember While Writing Internet Articles:

1. Article Format for the Web

The internet-surfing people do not usually have patience or read the whole article and therefore, they always scan through it. They just read the first paragraph and then go to the last one or the conclusion to see if there is something worthwhile to read the entire article. So, readability and brevity is at the center.

2. Short and Simple

Internet articles need to be short and simple enough so that the reader can easily scan through. Use the simple and short sentences and familiar words that can make the reader understand your article easily. If the articles are lengthy and complex, the readers will not bother to read them and will simply ignore.

3. Breaking the Article into Sections

For readability and easy-to-follow your article, you can break it into small sections. Making subheadings for the paragraphs can also help the readers to understand the concept promptly.

4. Optimize Your Article for Search Engines

Since you are writing articles for the internet, you should write the way readers like them and so search engines. Use some keywords with right relevance and proportion in your articles so that they are picked up by the search engine spiders. Your keyword should appear in the title, in the first paragraph, in the middle and the end of the article. Keyword ratio of 2.5-4% is something you can use.

5. Draft and Revise Your Articles

Once you have composed an article, revise twice or trice and give final touch before submitting it.

Now research for the topic, conceptualize the ideas and write keeping in mind the above mentioned points and come up with fresh and quality articles.

Rakesh Patel is an efficient and experienced content writer and freelancer. He has written several articles on education, literature and criticism. To learn more about him, visit his profile on http://biznik.com/members/rakesh-patel

Article Source: http://EzineArticles.com/?expert=Rakesh_Ramubhai_Patel
http://EzineArticles.com/?Writing-Articles-For-the-Web---How-to-Write-Quality-and-Effective-Articles?&id=3009707

Learn the Secrets of Writing Articles For Internet

Learn the Secrets of Writing Articles For Internet
By Rakesh Ramubhai Patel

Writing articles is really a fun but writing to satisfy the taste of the readers and search engines is really a matter of possessing skills and continuous writing efforts. Learn the secrets of writing articles for internet.

Writing articles for internet is basically an easy task if you mater the technique how to do it. It's all about research, and practice to encapsulate your ideals and information into a form of composition. Once you get accustomed to writing articles, you will get your own rhythm and a power to compose many articles in a small span of time!

A Typical Structure of an Article:

1. Headline or Title

It is an essential thing for an article that should be catchy and keyword rich. If your title is clear, and appealing, then the readers will want to read your article.

2. Introduction

Introduction is what a gist of your article. Prepare the introduction in such a way that can develop curiosity in the reader to read the entire information presented in the article.

3. Body

The body of the article is where you can satisfy the curiosity you have developed in the reader in the introduction. You need to elaborate the idea you have put in the introduction.

4. Conclusion

You can summarize the article in a small paragraph of two or three lines. It is so because sometimes readers scan through the article by reading the introduction and then skip to the conclusion. And therefore, your introduction and conclusion need to be clear, compelling and well-written.

5. Resource Box

Resource box is a short description about the author and a link to website. A good resource box can tempt the readers to visit the website and thus helps in driving the traffic to your website, and builds links to rank your website in search engines.

These are the major components you will find in a good article. Your ideas need to be conveyed clearly and satisfactorily. As you go on composing articles, you will get accustomed and achieve the rhythm of writing effective articles for the internet.

Rakesh Patel is an efficient and experienced content writer and freelancer. He has written several articles on education, literature and criticism. To learn more about him, visit his profile on http://biznik.com/members/rakesh-patel

Article Source: http://EzineArticles.com/?expert=Rakesh_Ramubhai_Patel
http://EzineArticles.com/?Learn-the-Secrets-of-Writing-Articles-For-Internet&id=3009722

How to Write Good Content - Learn What Makes it Good Content

How to Write Good Content - Learn What Makes it Good Content
By Rakesh Ramubhai Patel

Everyone likes to read good content but it is not as easy to write a good one as it seems to be. Once you learn what it means by good content then you will get a sense how to write a good one.

What It Means By a Good Content?

You come across couples of articles and the content-stuff while surfing. But you feel rarely that there is something "good" in them. Basically there are some elements and attributes that make the content good and worth reading. The content you often like to read may consist of useful and unique information, easy and flawless language, readability, and scannability.

1. Useful and Unique Content

Most people surf internet to get to know something and find some useful resources. The content therefore should be informative and useful. Many seek online guidance and tips and learn something. So, the information provided in the content or article need to be good, reliable, authentic, and useful. More specifically, you need to write for the readers.

2. Easy and Flawless Language: Readability

The information and ideas provided in the article or the content should be encoded into easy and flawless language. In other words, there needs to be readability so that one can easily follow the information. It may cause some problems of credibility and readability if the language of the content is poor. You should proof read your content before submitting or publishing.

3. Scannability

You know that the internet users often "scan" through the content or the stuff because they have to surf the lots of things to get the desired information. You can make your content scannable so that the internet readers can get easily what they search for.

So, what will you do to make your articles or content scannable? Well, your language should be simple and your words selection should be familiar one. You can make the sentences short. Make some headings or subtitles appropriate to the paragraphs so that readers can get the ideas from the titles/headings what is there in the paragraph. You can also structure your content using points or bullets.

So, a good content is what unique, good and useful information provided in simple and flawless language that one easily can scan though!

Rakesh Patel is an efficient and experienced content writer and freelancer. He has written several articles on education, literature and criticism. To learn more about him, visit his profile on http://biznik.com/members/rakesh-patel

Article Source: http://EzineArticles.com/?expert=Rakesh_Ramubhai_Patel
http://EzineArticles.com/?How-to-Write-Good-Content---Learn-What-Makes-it-Good-Content&id=3026885